Everything on this planet is increasingly interconnected. Distances are shrinking, opportunities for dialogue are expanding. Humanity is searching for new meanings and terms of reference that reflect the continually evolving conditions of our new world. This is the context of our quest to re-think everything familiar from different perspectives, to imagine what lies beyond the horizon. We're focused on designing users' next experiences. While bringing to life their current desires and expectations, we want to propose ideas that no one has yet imagined so as to inspire and facilitate the next generation of design.
Every day we have a deeper understanding of bathroom culture, rituals, space and health. Through timeless designs that remain relevant, smart technologies that reorient behavior, design approaches that respect user differences, we aim to develop bathroom solutions that push the frontier of sustainability.
For a more livable world, we're reformulating basic questions to ensure that they're centered on people and their wellbeing. For us, a good product should be designed and engineered to do more than make life easier for people; a good product should also revitalize senses and feelings, and create moments of positive, life-affirming experiences. Every design journey has its own story, and with each new product we develop for bathrooms we want to relay these stories to people.
VitrA NExT opens a space that aims to inspire future bathrooms through design, technology and dialogue. Every one of our stakeholders, from architects and academicians through to consumers and challengers in our industry, is invited to share their ideas and experiences and to interact with different user groups towards the common goal of a sustainable future.
We've set out on a long design journey with a passion for continual discovery and renewal. Are you ready for what comes next?
Behind every product and feature that we create to improve human life are the prototypes we have progressively developed. From the very first moment an idea is formed to the end product, we test with prototypes - trying them ourselves and asking others to experience them. We constantly improve every product until we achieve a perfect user experience.
On each challenging design journey, we set out with a goal to improve the quality of human life and focus on different interpretations of bathrooms. We research through design thinking, asking core questions, prototyping potential answers and testing every one. We believe the best ideas are born from trial and error, so we learn as much from our mistakes as from our achievements. In the process we start with research, we mostly benefit from prototypes.
